Make your race, product, or service more useful to runners.
We work with organizers and running companies that care about the experience on the other side of the transaction. Together, we can keep race information accurate, create real reasons to register or try something, and make honest content runners can use.
Keep the page current
Official information and race resources
Send official dates, registration links, result links, live tracking, course notes, expo details, start logistics, cutoff policies, and travel context. Better source material makes a more useful race guide and helps runners reach the right next step.
Create a reason to act
Runner discounts and entry giveaways
A useful discount code or race-entry giveaway can introduce the event to runners who are still deciding. We can place the offer alongside relevant race content and agree in advance on timing, eligibility, and how it will be promoted.
Bring the race to life
On-site coverage and content
We can discuss sending a Marathon Scout contributor to run or cover the event, interview organizers or athletes, and document the course, logistics, and atmosphere. The resulting story can live on Marathon Scout, and race teams can receive agreed content to reuse in their own channels.
Show how it works
Product reviews and field testing
Running brands and service companies can share something they want us to understand, test, or feature. We can consider a hands-on review, field test, launch note, giveaway, or editorial highlight when it gives runners a useful answer.
Help runners plan
Race-week and destination guides
Hotel blocks, transportation, shakeout runs, expo details, local guides, recovery options, and spectator information can turn a basic listing into something runners save and use. We can connect those resources to the race page where they are most helpful.
A simple process
What happens after you reach out
- Tell us about the race, company, product, or service and the goal.
- We choose a format that gives runners a clear benefit.
- We agree on timing, deliverables, reuse, and any disclosure.
- Each side shares or uses the work where it makes sense.
The standard
Useful, specific, and clear
The strongest collaborations leave runners with better information, a tangible benefit, or a more honest feel for the race, product, or service. If an entry, trip, product, or piece of content is supported by a partner, we will make that clear without turning the coverage into an ad.
Start here
Tell us what you are building for runners.
If you organize a race, run a company, or have a product or service runners would genuinely use, share the goal and where a collaboration could help. The idea does not need to be fully formed.